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Market Research & Analysis / Marktonderzoek en analyse - Lexicon

survey
vragenlijst
focus group
focusgroep
demographics
demografie
sampling
bemonstering
segment
segment
consumer insights
consumenteninzichten
qualitative
kwalitatief
quantitative
kwantitatief
market trends
markttrends
data analysis
gegevensanalyse
competitive analysis
concurrentieanalyse
brand perception
merkperceptie
analytics
analyse
purchase behavior
aankoopgedrag
customer segmentation
klantensegmentatie
market share
marktaandeel
market size
markt omvang
opportunity analysis
kansenanalyse
trend analysis
trendanalyse
market intelligence
marktinformatie
consumer behavior
consumentengedrag
primary research
primair onderzoek
secondary research
secundair onderzoek
insights
inzichten
market segmentation
marktsegmentatie
target audience
doelgroep
customer journey
klantreis
data collection
gegevensverzameling
ethnography
etnografie
market demand
marktvraag
SWOT analysis
SWOT-analyse
focus groups
focusgroepen
market penetration
marktpenetratie
consumer panel
consumentenpanel
price sensitivity
prijsgevoeligheid
market forecasting
marktvoorspelling
brand loyalty
merkloyaliteit
customer satisfaction
klanttevredenheid
market positioning
marktpositionering
voice of customer
stem van de klant
research methodology
onderzoeksmethodologie
focus interview
focusinterview
online survey
online enquête
cross-tabulation
kruistabel
data mining
datamining
customer needs
klantbehoeften
competitive landscape
concurrerend landschap
data visualization
data visualisatie
behavioral targeting
gedragsgerichte targeting