ENGLISH ▼

Branding & Brand Management / Branding & Markenmanagement - Lexicon

brand

Mark

branding

Branding

logo

Logo

identity

Identitéit

positioning

Positionéierung

strategy

Strategie

awareness

Bewosstsinn

loyalty

Loyalitéit

equity

Eegekapital

reputation

Ruff

image

Bild

messaging

Messagerie

differentiation

Differenzéierung

perception

Perceptioun

value

Wäert

market

Maart

consumer

Konsument

engagement

Engagement

tagline

Slogan

pitch

Spill

culture

Kultur

voice

Stëmm

consistency

Konsistenz

trust

Vertrauen

naming

Benennung

architecture

Architektur

design

Design

slogan

Slogan

storytelling

Geschichtenerzielung

channel

Kanal

influence

Afloss

endorsement

Ënnerstëtzung

promotion

Promotioun

awards

Auszeechnungen

experience

Erfahrung

touchpoint

Kontaktpunkt

conversion

Konversioun

insight

Abléck

benchmark

Benchmark

campaign

Kampagne

prototype

Prototyp

research

Fuerschung

audit

Audit

platform

Plattform

visual

visuell

adaptation

Adaptatioun

loyalist

Loyalist

segment

Segment

position

Positioun

trend

Trend