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Chapa na Usimamizi wa Biashara / Branding & Brand Management - Lexicon

chapa
brand, branding
nembo
logo
utambulisho
identity
nafasi
positioning
mkakati
strategy
ufahamu
awareness
uaminifu
loyalty, trust
usawa
equity
sifa
reputation
picha
image
ujumbe
messaging
utofautishaji
differentiation
mtazamo
perception
thamani
value
soko
market
mtumiaji
consumer
uchumba
engagement
mstari tag
tagline
lami
pitch
utamaduni
culture
sauti
voice
uthabiti
consistency
kutaja
naming
usanifu
architecture
kubuni
design
kauli mbiu
slogan
hadithi
storytelling
kituo
channel
ushawishi
influence
uidhinishaji
endorsement
kukuza
promotion
tuzo
awards
uzoefu
experience
sehemu ya kugusa
touchpoint
uongofu
conversion
utambuzi
insight
kigezo
benchmark
kampeni
campaign
mfano
prototype
utafiti
research
ukaguzi
audit
jukwaa
platform
kuona
visual
kukabiliana na hali
adaptation
mwaminifu
loyalist
sehemu
segment
msimamo
position
mwenendo
trend