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Marktonderzoek en analyse / Market Research & Analysis - Lexicon

vragenlijst
survey
focusgroep
focus group
demografie
demographics
bemonstering
sampling
segment
segment
consumenteninzichten
consumer insights
kwalitatief
qualitative
kwantitatief
quantitative
markttrends
market trends
gegevensanalyse
data analysis
concurrentieanalyse
competitive analysis
merkperceptie
brand perception
analyse
analytics
aankoopgedrag
purchase behavior
klantensegmentatie
customer segmentation
marktaandeel
market share
markt omvang
market size
kansenanalyse
opportunity analysis
trendanalyse
trend analysis
marktinformatie
market intelligence
consumentengedrag
consumer behavior
primair onderzoek
primary research
secundair onderzoek
secondary research
inzichten
insights
marktsegmentatie
market segmentation
doelgroep
target audience
klantreis
customer journey
gegevensverzameling
data collection
etnografie
ethnography
marktvraag
market demand
SWOT-analyse
SWOT analysis
focusgroepen
focus groups
marktpenetratie
market penetration
consumentenpanel
consumer panel
prijsgevoeligheid
price sensitivity
marktvoorspelling
market forecasting
merkloyaliteit
brand loyalty
klanttevredenheid
customer satisfaction
marktpositionering
market positioning
stem van de klant
voice of customer
onderzoeksmethodologie
research methodology
focusinterview
focus interview
online enquête
online survey
kruistabel
cross-tabulation
datamining
data mining
klantbehoeften
customer needs
concurrerend landschap
competitive landscape
data visualisatie
data visualization
gedragsgerichte targeting
behavioral targeting